Google Vs Bing: Battle of the AI Search Engines
Mondo Admin / 07-07-2023 / Tech
A David and Goliath battle is unfolding between the two biggest search engines right now as AI technology forever changes the way we search and interact online. Will new kid on the block Microsoft Bing topple the search engine behemoth, Google? Let’s find out what each of these incredible search engines has to offer us.
The epic search engine showdown
In the epic showdown for search engine supremacy, it seems the best generative AI systems will determine the victor. These systems not only churn out search results that closely resemble human-generated content but also dish out personalised recommendations. It's like having a witty and resourceful assistant who knows exactly what you're looking for, sometimes even before you do.
AI goes global
In November last year, the world of AI entered a new, game-changing chapter with the launch of OpenAI’s ChatGPT. Backed by Microsoft and driven by machine learning, this revolutionary system brings human-like conversation to life. With lightning-fast speed, it's capable of providing one-of-a-kind answers to almost any question and generating all types of content. ChatGPT quickly became the fastest growing online consumer product ever, reaching around 100 million users in just two months!
With Microsoft’s investment in OpenAI, they integrated ChatGPT’s technology into the new AI–driven Bing search engine on February 7, beating rival Google to the punch. A month later, it was given an AI boost with the latest GPT-4 language model.
AI-powered responses to the masses
Using the revamped Bing search engine for your queries unleashes AI-powered responses, accompanied by a knowledge panel, featured snippets and even chat prompts. To tackle those complex, personalised searches head-on, they've integrated a ChatGPT-like chatbot called Bing Chat. It's a virtual assistant at your fingertips, ready to help you plan your dream vacation or find that perfect gift.
And guess what? Bing's efforts are paying off. They've surpassed 100 million daily active users, a milestone in the company’s history. Sure, it's not quite on par with Google's whopping 3.5 billion daily active users, but it's a sign that Bing is gaining traction. Who knows what the future holds? Bing might just surprise us all.
Google enters the race
With Microsoft firmly in the lead, Google is busy refining its generative AI engine before releasing it worldwide. The new search engine will bear a striking resemblance to Bing, but don't let that fool you. With its iron grip on over 92% market share, Google has accumulated a treasure trove worth of data to generate responses that are finely tailored to what people are searching for. Brace yourself for answers so precise, you'll be able to optimise your results to a level that would make even a seasoned detective jealous.
Like Bing Chat, Google has its very own chatbot named Bard. With both chatbots, searching becomes an entertaining conversation where you can ask questions, get recommendations and even engage in a little banter. It adds a touch of fun and personality to your search experience.
Buckle up, Bing
The world of search is no longer a list of blue links that requires you to visit multiple sites to collect information and find answers. Although this will still remain part of the search experience, it is being expanded to include generative AI that summarises information from multiple sources for you.
With Microsoft in the lead, they're already making strides in improving their AI search engine. They're moving beyond just text-based search and chat, and venturing into a more visually engaging experience with image and video answers. It's a step in the right direction, no doubt.
However, let's not underestimate Google and its extensive database, sophisticated search algorithms, and all the bells and whistles it brings to the table. They have a reputation for innovation and a vast user base that gives them an edge. Once they launch their revamped search engine, Bing better buckle up for some tough competition ahead!
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