Apple Announces New Colours for iPhone 13 in 2022!

Are the current iPhone 13 colours not to your liking? No worries, because Apple just announces some cool new finishes for their iPhone 13 range. Check out the official press release below.PRESS RELEASE FROM APPLEMarch 8, 2022Apple introduces gorgeous new green finishes for the iPhone 13 lineup.Apple today announced two all-new beautiful colors for iPhone 13 Pro and iPhone 13, alpine green and green. The iPhone 13 lineup features sleek designs made even more durable with the Ceramic Shield front cover, and includes the breakthrough A15 Bionic chip, an advanced 5G experience, cutting-edge camera systems for stunning photos and videos, and a huge leap in battery life. iPhone 13 and iPhone 13 mini also offer a bright Super Retina XDR display, while iPhone 13 Pro and iPhone 13 Pro Max include a vibrant Super Retina XDR display with ProMotion featuring an adaptive refresh rate from 10Hz up to 120Hz. The new alpine green iPhone 13 Pro and green iPhone 13 will be available for pre-order this Friday, March 11, with availability starting Friday, March 18.“People love the design of iPhone 13 Pro and iPhone 13, and we’re excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the iPhone 13 lineup,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “These new colors give customers even more options when choosing their iPhone, and we can’t wait for them to take advantage of all the iPhone 13 lineup offers, including unmatched performance with A15 Bionic, our best camera systems, massive improvements to battery life for everyday needs, fast 5G, incredible durability, and so much more.”Sophisticated and Durable DesigniPhone 13 Pro and iPhone 13 feature a sleek and durable design. The new alpine green iPhone 13 Pro and iPhone 13 Pro Max, created using multiple layers of nanometer-scale metallic ceramics applied across the surface, is perfectly complemented by the surgical-grade stainless steel band and textured matte back glass. Both models feature the most advanced display ever on iPhone — Super Retina XDR with ProMotion — and are available in 6.1-inch and 6.7-inch sizes. The green iPhone 13 and iPhone 13 mini feature an elegant color-matched aluminum frame and precision-milled back glass, vibrant Super Retina XDR display, and are available in 6.1-inch and 5.4-inch sizes. The entire lineup is also protected by the Ceramic Shield front cover — exclusive to iPhone and tougher than any smartphone glass — and maintains an industry-leading IP68 rating for water and dust resistance.A15 Bionic: The Ultimate Smartphone ChipiPhone 13 Pro and iPhone 13 are powered by the A15 Bionic chip, which enables incredible experiences like Cinematic mode, offers fantastic graphics, and is tightly integrated with iOS 15. A15 Bionic efficiently handles the most demanding tasks, is capable of even faster machine learning computations, and with a custom-built image signal processor (ISP) coupled with powerful camera hardware, enables camera features like Smart HDR 4, Photographic Styles, and more. With A15 Bionic, more power-efficient components, and power optimizations made possible by the tight integration of hardware and software, iPhone 13 Pro and iPhone 13 offer even better battery life, including the best battery life ever on iPhone with iPhone 13 Pro Max.The Most Advanced Camera Systems on iPhoneWith top-of-the-line camera hardware optimized to work seamlessly with iOS 15, and powered by the new ISP in A15 Bionic, iPhone 13 Pro and iPhone 13 offer the most advanced pro and dual-camera systems ever on iPhone. iPhone 13 Pro and iPhone 13 Pro Max introduced new Wide, Ultra Wide, and Telephoto cameras that capture stunning photos and video, and enable impressive new pro camera capabilities like macro photography and video. The dual-camera system on iPhone 13 and iPhone 13 mini represents a massive leap in camera design, with a Wide camera featuring the biggest sensor ever in an iPhone dual-camera system, a custom-designed Ultra Wide camera, and sensor-shift optical image stabilization. Powered by the faster Neural Engine in A15 Bionic, iPhone 13 Pro and iPhone 13 offer powerful computational photography features, including Smart HDR 4, Deep Fusion, Night mode on all cameras across the lineup, Portrait mode with Portrait Lighting, and Photographic Styles. iPhone 13 Pro and iPhone 13 Pro Max also feature Apple ProRAW.Offering the highest quality video in a smartphone, iPhone 13 Pro and iPhone 13 introduced Cinematic mode, rendering a beautiful bokeh effect in video, with the ability for users to adjust the focus during and after capture. iPhone is also the first smartphone in the world to offer a full Dolby Vision HDR workflow — capture, edit, and share — and with iPhone 13 Pro and iPhone 13 Pro Max, users can also take advantage of ProRes.Featuring iOS 15iPhone 13 Pro in alpine green and iPhone 13 in green ship with iOS 15.4, which offers the ability to use Face ID while wearing a mask, a new Siri voice option, expanded language support for Visual Lookup, new emoji, and much more.These latest software features build on the release of iOS 15, which enhanced the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data; Wallet adds support for home keys, driver’s licenses, and state IDs; and privacy controls in Siri, Mail, and more places across the system further protect user information.iPhone and the EnvironmentiPhone 13 models are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras, 100 percent recycled tin in the solder of the main logic board, and for the first time, in the solder of the battery management unit. iPhone 13 and iPhone 13 mini also include antenna lines that utilize upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. Redesigned packaging for the iPhone 13 lineup eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone 13 Pro and iPhone 13 meet Apple’s high standards for energy efficiency and remain free of numerous harmful substances.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

The New Apple iPad Air 2022 Has Landed

Apple just announced the release and specs of the all-new iPad Air, powered by the incredible M1 chip. Here’s the details you’ve been waiting for.PRESS RELEASE FROM APPLEMarch 8, 2022Apple introduces the most powerful and versatile iPad Air everThe new iPad Air features the breakthrough M1 chip, ultra-fast 5G, a new front camera with Center Stage, and more.Cupertino, California Apple today introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance. Available in a new array of colors, iPad Air also features the new Ultra Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price. Advanced cameras and compatibility with the latest accessories enable users, including content creators, gamers, and students, to push the boundaries of creativity, productivity, and self expression. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18.“Whether it’s a college student taking elaborate notes, a content creator working on their latest project, or a gamer playing graphics-intensive titles, users love iPad Air for its amazing performance and versatility in such a portable design,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With the breakthrough M1 chip, Ultra Wide front camera with Center Stage, and ultra-fast 5G, iPad Air is now more powerful, more capable, and simply more fun than ever.”M1 Brings a Massive Leap in Performance to iPad AirThe breakthrough M1 chip in iPad Air delivers a giant performance boost to even the most demanding apps and workflows, with incredible power efficiency and all-day battery life. The 8-core CPU delivers up to 60 percent faster performance, and the 8-core GPU delivers up to 2x faster graphics performance compared to the previous iPad Air. Combined with the CPU and GPU, a 16-core Neural Engine powers advanced machine learning (ML) functions that enable next-level experiences. From editing multiple streams of 4K video, to playing graphics-intensive games, redesigning a room in 3D, and more realistic augmented reality (AR), the performance of M1 enables users to do more than ever with iPad Air.Ultra Wide 12MP Front Camera with Center StageThe Ultra Wide 12MP front camera with Center Stage automatically pans to keep users in view as they move around. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. So whether catching up with loved ones or learning remotely, Center Stage makes connecting more engaging than ever. With the addition of Center Stage to iPad Air, all iPad models now feature this magical experience.The 12MP Wide camera on the back of iPad Air lets users capture sharp photos and 4K video, scan documents, and enjoy amazing AR experiences. An end-to-end solution for photo and video capture, editing, and sharing, iPad Air is an incredibly versatile and ultra-portable mobile studio.Ultra-Fast 5G and Advanced ConnectivityCustomers can do even more on iPad Air with faster wireless connectivity on the go. With 5G, iPad Air can reach peak speeds of up to 3.5Gbps in ideal conditions. With eSIM and Wi-Fi 6 support, iPad Air offers greater flexibility when users need to get connected — from accessing files, to backing up data, communicating with colleagues, or enjoying a movie with family and friends using SharePlay.The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker. The port connects iPad Air to a vast ecosystem of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution.All-Screen Design with the Liquid Retina Display and Touch IDLoved for its thin and light design, the new iPad Air comes in a gorgeous array of colors: space gray, starlight, pink, purple, and a stunning new blue. iPad Air features a 10.9-inch Liquid Retina display for an immersive visual experience, with 3.8 million pixels and advanced technologies, including 500 nits of brightness, full lamination, a P3 wide color gamut, True Tone, and an anti-reflective screen coating.Combined with the Liquid Retina display, landscape stereo speakers in iPad Air deliver wide stereo sound for a great movie-viewing experience. Touch ID is built into the top button of iPad Air, delivering the same ease of use and secure authentication users know and love to unlock iPad Air, log in to apps, or use Apple Pay.AccessoriesApple Pencil (2nd generation) turns iPad Air into a digital journal and sketchbook users can take anywhere. With wireless charging and pairing, Apple Pencil delivers pixel-perfect precision and imperceptible lag, making writing as easy and natural as using pen and paper.The new iPad Air is compatible with Magic Keyboard, providing the best typing experience with its floating design and built-in trackpad; Smart Keyboard Folio, with its comfortable typing experience in a slim design; and Smart Folio covers, which come in beautiful coordinating colors — black, white, electric orange, dark cherry, English lavender, and marine blue — that complement the new iPad Air finishes.iPadOS 15 Takes the Productivity and Versatility of iPad Air Even FurtheriPadOS 15 delivers an experience that is designed to take advantage of the unique capabilities of iPad.•    Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.•    Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.•    SharePlay makes it possible for friends and family to share experiences while on a FaceTime call. Whether users are hosting a viewing party, listening to an album together, or completing a fitness challenge with a friend, SharePlay keeps everything and everyone perfectly in sync.•    iPad keeps getting smarter with advanced ML capabilities. Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to place a call.•    With next week’s release of iPadOS 15.4 and macOS 12.3, Universal Control will enable users to work with a single mouse and keyboard and move between Mac and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.iPad Air and the EnvironmentiPad Air features a 100 percent recycled aluminum enclosure, 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the enclosure and audio magnets. All iPad models meet Apple’s high standards for energy efficiency, remain free of numerous harmful substances, and use wood fiber in the packaging that comes from recycled sources or responsibly managed forests.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

Apple Event 2022: The New iPhone SE is Here!

Apple held their first event for 2022 on 8th March, and like many people hoped, they announced a brand-new edition of the popular, pocket-friendly Apple iPhone SE 2022. Check out all the juicy details below.PRESS RELEASE FROM APPLE INC.Apple announces the new iPhone SE: a powerful smartphone in an iconic design.The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep FusionCupertino, California Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. Along with 5G, longer battery life, and improved durability, iPhone SE comes in three stunning colors — midnight, starlight, and (PRODUCT)RED. iPhone SE will be available for pre-order this Friday, March 11, with availability beginning Friday, March 18.“iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Styles, and Deep Fusion,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time interactivity in apps, and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”Iconic Design with a 4.7-inch DisplayiPhone SE is as durable as it is beautiful and features an aerospace-grade aluminum and glass design, now with the toughest glass in a smartphone on the front and back — the same as on the back of iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills. iPhone SE features the familiar Home button with Touch ID — an easy, private, and secure alternative for logging in to apps, authorizing App Store purchases, making Apple Pay transactions, and more.A15 Bionic: The Ultimate Smartphone ChipThe power of Apple silicon delivers industry-leading performance and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic — introduced with iPhone 13 — comes to iPhone SE and makes nearly every experience better, from launching apps to handling demanding tasks with ease. A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8x faster than iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. Perfect for photography, gaming, and augmented reality experiences, A15 Bionic makes every action feel fluid.Built for efficiency, A15 Bionic works in conjunction with the latest-generation battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.New Camera Experience Powered by A15 BioniciPhone SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR , Photographic Styles, Deep Fusion, and Portrait mode.4 Introduced with iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for color, contrast, and noise to the subject versus the background. This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimized for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimizing for texture, details, and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.5G Comes to iPhone SE5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places — like seeing family with higher-quality HD FaceTime calls, even when on cellular data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.Featuring iOS 15iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places across the system further protect user information.iPhone SE and the EnvironmentLike iPhone 13 Pro and iPhone 13, iPhone SE is designed to minimize its impact on the environment. iPhone SE is made with recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the solder of the main logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone SE meets Apple’s high standards for energy efficiency and remains free of numerous harmful substances.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

Apple Announces New Colours for iPhone 13 in 2022!

Are the current iPhone 13 colours not to your liking? No worries, because Apple just announces some cool new finishes for their iPhone 13 range. Check out the official press release below.PRESS RELEASE FROM APPLEMarch 8, 2022Apple introduces gorgeous new green finishes for the iPhone 13 lineup.Apple today announced two all-new beautiful colors for iPhone 13 Pro and iPhone 13, alpine green and green. The iPhone 13 lineup features sleek designs made even more durable with the Ceramic Shield front cover, and includes the breakthrough A15 Bionic chip, an advanced 5G experience, cutting-edge camera systems for stunning photos and videos, and a huge leap in battery life. iPhone 13 and iPhone 13 mini also offer a bright Super Retina XDR display, while iPhone 13 Pro and iPhone 13 Pro Max include a vibrant Super Retina XDR display with ProMotion featuring an adaptive refresh rate from 10Hz up to 120Hz. The new alpine green iPhone 13 Pro and green iPhone 13 will be available for pre-order this Friday, March 11, with availability starting Friday, March 18.“People love the design of iPhone 13 Pro and iPhone 13, and we’re excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the iPhone 13 lineup,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “These new colors give customers even more options when choosing their iPhone, and we can’t wait for them to take advantage of all the iPhone 13 lineup offers, including unmatched performance with A15 Bionic, our best camera systems, massive improvements to battery life for everyday needs, fast 5G, incredible durability, and so much more.”Sophisticated and Durable DesigniPhone 13 Pro and iPhone 13 feature a sleek and durable design. The new alpine green iPhone 13 Pro and iPhone 13 Pro Max, created using multiple layers of nanometer-scale metallic ceramics applied across the surface, is perfectly complemented by the surgical-grade stainless steel band and textured matte back glass. Both models feature the most advanced display ever on iPhone — Super Retina XDR with ProMotion — and are available in 6.1-inch and 6.7-inch sizes. The green iPhone 13 and iPhone 13 mini feature an elegant color-matched aluminum frame and precision-milled back glass, vibrant Super Retina XDR display, and are available in 6.1-inch and 5.4-inch sizes. The entire lineup is also protected by the Ceramic Shield front cover — exclusive to iPhone and tougher than any smartphone glass — and maintains an industry-leading IP68 rating for water and dust resistance.A15 Bionic: The Ultimate Smartphone ChipiPhone 13 Pro and iPhone 13 are powered by the A15 Bionic chip, which enables incredible experiences like Cinematic mode, offers fantastic graphics, and is tightly integrated with iOS 15. A15 Bionic efficiently handles the most demanding tasks, is capable of even faster machine learning computations, and with a custom-built image signal processor (ISP) coupled with powerful camera hardware, enables camera features like Smart HDR 4, Photographic Styles, and more. With A15 Bionic, more power-efficient components, and power optimizations made possible by the tight integration of hardware and software, iPhone 13 Pro and iPhone 13 offer even better battery life, including the best battery life ever on iPhone with iPhone 13 Pro Max.The Most Advanced Camera Systems on iPhoneWith top-of-the-line camera hardware optimized to work seamlessly with iOS 15, and powered by the new ISP in A15 Bionic, iPhone 13 Pro and iPhone 13 offer the most advanced pro and dual-camera systems ever on iPhone. iPhone 13 Pro and iPhone 13 Pro Max introduced new Wide, Ultra Wide, and Telephoto cameras that capture stunning photos and video, and enable impressive new pro camera capabilities like macro photography and video. The dual-camera system on iPhone 13 and iPhone 13 mini represents a massive leap in camera design, with a Wide camera featuring the biggest sensor ever in an iPhone dual-camera system, a custom-designed Ultra Wide camera, and sensor-shift optical image stabilization. Powered by the faster Neural Engine in A15 Bionic, iPhone 13 Pro and iPhone 13 offer powerful computational photography features, including Smart HDR 4, Deep Fusion, Night mode on all cameras across the lineup, Portrait mode with Portrait Lighting, and Photographic Styles. iPhone 13 Pro and iPhone 13 Pro Max also feature Apple ProRAW.Offering the highest quality video in a smartphone, iPhone 13 Pro and iPhone 13 introduced Cinematic mode, rendering a beautiful bokeh effect in video, with the ability for users to adjust the focus during and after capture. iPhone is also the first smartphone in the world to offer a full Dolby Vision HDR workflow — capture, edit, and share — and with iPhone 13 Pro and iPhone 13 Pro Max, users can also take advantage of ProRes.Featuring iOS 15iPhone 13 Pro in alpine green and iPhone 13 in green ship with iOS 15.4, which offers the ability to use Face ID while wearing a mask, a new Siri voice option, expanded language support for Visual Lookup, new emoji, and much more.These latest software features build on the release of iOS 15, which enhanced the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data; Wallet adds support for home keys, driver’s licenses, and state IDs; and privacy controls in Siri, Mail, and more places across the system further protect user information.iPhone and the EnvironmentiPhone 13 models are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras, 100 percent recycled tin in the solder of the main logic board, and for the first time, in the solder of the battery management unit. iPhone 13 and iPhone 13 mini also include antenna lines that utilize upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. Redesigned packaging for the iPhone 13 lineup eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone 13 Pro and iPhone 13 meet Apple’s high standards for energy efficiency and remain free of numerous harmful substances.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

The New Apple iPad Air 2022 Has Landed

Apple just announced the release and specs of the all-new iPad Air, powered by the incredible M1 chip. Here’s the details you’ve been waiting for.PRESS RELEASE FROM APPLEMarch 8, 2022Apple introduces the most powerful and versatile iPad Air everThe new iPad Air features the breakthrough M1 chip, ultra-fast 5G, a new front camera with Center Stage, and more.Cupertino, California Apple today introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance. Available in a new array of colors, iPad Air also features the new Ultra Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price. Advanced cameras and compatibility with the latest accessories enable users, including content creators, gamers, and students, to push the boundaries of creativity, productivity, and self expression. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18.“Whether it’s a college student taking elaborate notes, a content creator working on their latest project, or a gamer playing graphics-intensive titles, users love iPad Air for its amazing performance and versatility in such a portable design,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With the breakthrough M1 chip, Ultra Wide front camera with Center Stage, and ultra-fast 5G, iPad Air is now more powerful, more capable, and simply more fun than ever.”M1 Brings a Massive Leap in Performance to iPad AirThe breakthrough M1 chip in iPad Air delivers a giant performance boost to even the most demanding apps and workflows, with incredible power efficiency and all-day battery life. The 8-core CPU delivers up to 60 percent faster performance, and the 8-core GPU delivers up to 2x faster graphics performance compared to the previous iPad Air. Combined with the CPU and GPU, a 16-core Neural Engine powers advanced machine learning (ML) functions that enable next-level experiences. From editing multiple streams of 4K video, to playing graphics-intensive games, redesigning a room in 3D, and more realistic augmented reality (AR), the performance of M1 enables users to do more than ever with iPad Air.Ultra Wide 12MP Front Camera with Center StageThe Ultra Wide 12MP front camera with Center Stage automatically pans to keep users in view as they move around. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. So whether catching up with loved ones or learning remotely, Center Stage makes connecting more engaging than ever. With the addition of Center Stage to iPad Air, all iPad models now feature this magical experience.The 12MP Wide camera on the back of iPad Air lets users capture sharp photos and 4K video, scan documents, and enjoy amazing AR experiences. An end-to-end solution for photo and video capture, editing, and sharing, iPad Air is an incredibly versatile and ultra-portable mobile studio.Ultra-Fast 5G and Advanced ConnectivityCustomers can do even more on iPad Air with faster wireless connectivity on the go. With 5G, iPad Air can reach peak speeds of up to 3.5Gbps in ideal conditions. With eSIM and Wi-Fi 6 support, iPad Air offers greater flexibility when users need to get connected — from accessing files, to backing up data, communicating with colleagues, or enjoying a movie with family and friends using SharePlay.The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker. The port connects iPad Air to a vast ecosystem of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution.All-Screen Design with the Liquid Retina Display and Touch IDLoved for its thin and light design, the new iPad Air comes in a gorgeous array of colors: space gray, starlight, pink, purple, and a stunning new blue. iPad Air features a 10.9-inch Liquid Retina display for an immersive visual experience, with 3.8 million pixels and advanced technologies, including 500 nits of brightness, full lamination, a P3 wide color gamut, True Tone, and an anti-reflective screen coating.Combined with the Liquid Retina display, landscape stereo speakers in iPad Air deliver wide stereo sound for a great movie-viewing experience. Touch ID is built into the top button of iPad Air, delivering the same ease of use and secure authentication users know and love to unlock iPad Air, log in to apps, or use Apple Pay.AccessoriesApple Pencil (2nd generation) turns iPad Air into a digital journal and sketchbook users can take anywhere. With wireless charging and pairing, Apple Pencil delivers pixel-perfect precision and imperceptible lag, making writing as easy and natural as using pen and paper.The new iPad Air is compatible with Magic Keyboard, providing the best typing experience with its floating design and built-in trackpad; Smart Keyboard Folio, with its comfortable typing experience in a slim design; and Smart Folio covers, which come in beautiful coordinating colors — black, white, electric orange, dark cherry, English lavender, and marine blue — that complement the new iPad Air finishes.iPadOS 15 Takes the Productivity and Versatility of iPad Air Even FurtheriPadOS 15 delivers an experience that is designed to take advantage of the unique capabilities of iPad.•    Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.•    Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.•    SharePlay makes it possible for friends and family to share experiences while on a FaceTime call. Whether users are hosting a viewing party, listening to an album together, or completing a fitness challenge with a friend, SharePlay keeps everything and everyone perfectly in sync.•    iPad keeps getting smarter with advanced ML capabilities. Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to place a call.•    With next week’s release of iPadOS 15.4 and macOS 12.3, Universal Control will enable users to work with a single mouse and keyboard and move between Mac and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.iPad Air and the EnvironmentiPad Air features a 100 percent recycled aluminum enclosure, 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the enclosure and audio magnets. All iPad models meet Apple’s high standards for energy efficiency, remain free of numerous harmful substances, and use wood fiber in the packaging that comes from recycled sources or responsibly managed forests.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

Apple Event 2022: The New iPhone SE is Here!

Apple held their first event for 2022 on 8th March, and like many people hoped, they announced a brand-new edition of the popular, pocket-friendly Apple iPhone SE 2022. Check out all the juicy details below.PRESS RELEASE FROM APPLE INC.Apple announces the new iPhone SE: a powerful smartphone in an iconic design.The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep FusionCupertino, California Apple today announced iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of A15 Bionic, which powers advanced camera capabilities and makes nearly every experience better, from photo editing to power-intensive operations like gaming and augmented reality. Along with 5G, longer battery life, and improved durability, iPhone SE comes in three stunning colors — midnight, starlight, and (PRODUCT)RED. iPhone SE will be available for pre-order this Friday, March 11, with availability beginning Friday, March 18.“iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Styles, and Deep Fusion,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time interactivity in apps, and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”Iconic Design with a 4.7-inch DisplayiPhone SE is as durable as it is beautiful and features an aerospace-grade aluminum and glass design, now with the toughest glass in a smartphone on the front and back — the same as on the back of iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills. iPhone SE features the familiar Home button with Touch ID — an easy, private, and secure alternative for logging in to apps, authorizing App Store purchases, making Apple Pay transactions, and more.A15 Bionic: The Ultimate Smartphone ChipThe power of Apple silicon delivers industry-leading performance and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic — introduced with iPhone 13 — comes to iPhone SE and makes nearly every experience better, from launching apps to handling demanding tasks with ease. A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8x faster than iPhone 8, and even faster compared to older models. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. Perfect for photography, gaming, and augmented reality experiences, A15 Bionic makes every action feel fluid.Built for efficiency, A15 Bionic works in conjunction with the latest-generation battery chemistry and tight integration with iOS 15 to enable better battery life on iPhone SE. Even with its compact form factor and new technologies like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.New Camera Experience Powered by A15 BioniciPhone SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR , Photographic Styles, Deep Fusion, and Portrait mode.4 Introduced with iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for color, contrast, and noise to the subject versus the background. This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimized for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimizing for texture, details, and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.5G Comes to iPhone SE5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places — like seeing family with higher-quality HD FaceTime calls, even when on cellular data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.Featuring iOS 15iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places across the system further protect user information.iPhone SE and the EnvironmentLike iPhone 13 Pro and iPhone 13, iPhone SE is designed to minimize its impact on the environment. iPhone SE is made with recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the solder of the main logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. iPhone SE meets Apple’s high standards for energy efficiency and remains free of numerous harmful substances.Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The above excerpt is from Apple’s official Press Release.

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Apple Announces New Colours for iPhone 13 in 2022!

Robert Cerff / 09-03-2022 / News & Tips

TECH NEWS

Apple Announces New Colours for iPhone 13 in 2022!

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